Operation #VibeBus
The Georgia World Congress Center Authority (GWCCA) tasked us with creating a fifteen-minute creatively designed and produced documentary chronicling the non-traditional marketing strategies that are being utilized to promote Kenny Chesney’s “The Big Revival Tour” concert at the Georgia Dome on June 13, 2015. The documentary would then be tailored to three specific audiences - potential/future Authority Presents customers, key tour related personnel (Artist, Artist Management, Tour Management, etc.), and the GWCCA Board of Governors - resulting in three similar, yet specifically targeted videos.
Operation #VibeBus from Michael Fernando on Vimeo.