AltruAir
For this project, my team - for which I served as creative director - was tasked with creating an airline that would turn the industry upside down. Through our research, we found that a majority of the pain points travelers experience when flying are a direct result of airlines’ needs to maximize profit. While we can’t change the pricing structure of the airline industry, we can change the way consumers think about it. Thus, AltruAir was born.
AltruAir is the worlds first completely non-profit airline. 100% of all profits from ticket sales as well as ancillary revenue will be directly donated to the customers charity of choice.
AltruAir is the worlds first completely non-profit airline. 100% of all profits from ticket sales as well as ancillary revenue will be directly donated to the customers charity of choice.
Social Media
With no promotional budget, social media is our only currency. Our GenAIRosity rewards program encourages the use of the #AltruAir #GenAIRosity hashtags, and our social strategy hinges on the stories that will be created through our philanthropic efforts.