National Student Advertising Competition (NSAC)
Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges. (AAF.org)
Teams also create a 20-page 'plans book' outlining their campaign.
I served as the Creative Director and Co-Team Leader for East Tennessee State University's 2013 NSAC team. This meant that I oversaw all creative executions and insured they were completed on time, meshed with and communicated our strategy, and were visually sound. Additionally, I was a presenter for our team. We pitched our campaign for a panel of judges and audience at the AAF 7th District Spring Convention in Jackson, MS.
The client for 2013 was Glidden Paint within U.S. Walmart stores. The objective for our campaign was to increase awareness and consideration for the Glidden brand using a predominately Digital/Social/PR based campaign and a budget of only $10 Million.
Teams also create a 20-page 'plans book' outlining their campaign.
I served as the Creative Director and Co-Team Leader for East Tennessee State University's 2013 NSAC team. This meant that I oversaw all creative executions and insured they were completed on time, meshed with and communicated our strategy, and were visually sound. Additionally, I was a presenter for our team. We pitched our campaign for a panel of judges and audience at the AAF 7th District Spring Convention in Jackson, MS.
The client for 2013 was Glidden Paint within U.S. Walmart stores. The objective for our campaign was to increase awareness and consideration for the Glidden brand using a predominately Digital/Social/PR based campaign and a budget of only $10 Million.
The Plans Book
Television Commercial
Our television spot shows just how a shopper may find the inspiration for the perfect color for their DIY project while shopping at Walmart.
My Role - Director of Photography, Audio Production, Voiceover
My Role - Director of Photography, Audio Production, Voiceover
Hispanic Radio Spot
Leading up to our Glidden's Day of Brilliance Events, we have a 30 second radio spot that will run regionally around each of the 10 locations. In the cities with a higher Hispanic population, the ad will run in English, y tambien en espanol.